Pick n Pay is supporting emerging designers along with designer, Gavin Rajah by launching a new project, Futurewear, dedicated to finding the new guard of South African creatives.

The project will support and provide creatives with mentorship in business and practical application of skills in a commercial environment. This project seeks to be an incubator that nurtures talent, refining their creative process and assisting to entrench their brands in the South African market.

The new fashion landscape requires a new breed of designers that are in touch with the changing business of fashion and economy. They should be agile, possess many skills, be adaptable and keen to refine their craft. Creatives do not necessarily have to have a fashion training but should have a strong aesthetic and point of view from a design perspective.

A key element to this project is that there will a strong element of social responsibility and sustainability. Responsible citizenship, a sense of compassion and a celebration of diversity is key for the applicant.

Conditions for application:

Notwithstanding the above description the following are necessary criteria:

Creatives must be South African citizens and must be 18 years old or more.
No applicant may have collaborated in the past with other retailers in South Africa or been part of a mentorship programme in the last 18 months.
Applicants must have a completed some form of tertiary education or must demonstrate an exceptional level of competence in his/her field.
Applicants must be prepared to be part of a rigorous programme that involves strict deliverables based on a timeline.

Applicants must send a one-page essay limited to 700 words that basically defines their aesthetic, personality and future ambitions. In addition, they must send a mini-lookbook of work done which is not more than 3 pages. All of this must be sent in a single document in PDF format to
Applications must be sent by no later than the 30th September 2020

Shortlisted applicants will have to attend an interview in the first week of October.

A Pick n Pay Clothing Initiative in Association with Atelier Gavin Rajah